Marketing stories about tv series and programs
In 2007 Netflix started their on-demand streaming platform. Today, 12 years later, they are the market leader and can’t be missed in millions of households all around the world. Phrases like “Netflix and chill” are common language by now and 150 million people watch Netflix on a daily basis. But how did the streaming …
In a media industry with a lot of ‘’information-overload’’, it is difficult to stand out. For television shows on broadcast channels as well as online channels such as Netflix and Hulu, the challenge increases with the amount of platforms increasing as well. These 5 television shows have used social media in a unique way to …
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Not all the marketing campaigns are ending with success. Unfortunately, a lot of times a marketing campaign can end in a flop before even noticing it. What are the essentials to make a marketing campaign successful? First, we take a look at an unsuccessful case of H&M in 2018, a case that can be considered …
Dragons, conflicts, negotiations, kings and queens. The reason for many people to get an HBO Go subscription: Game of thrones. The series with an international fan base of 33 million followers on social media and new fans are still being added. We as Your Cup of Tv were interested in the success story of this …
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